Chairman & Managing Director’s Statement

After spending years with EDM Group, I feel very privileged and delightful to be writing this message. This is a special moment to me as the founding director especially I had gone through the ups and downs with the company from the beginning.

Since I founded this company, it has become increasingly clear to me that while the manufacturing industry remains an attractive sector, it is entering a period of significant change bringing both challenges and opportunities. Despite improved delivery in recent years, it also came clear to me the areas of services that the company will focus after this, which is Manufacturing, Marketing and Management. I believe priorities put on these three services will allow us to respond more effectively to our operating environment. They will focus us on delivering improved performance and better returns for shareholders over both the short and long term, as well as a broader societal contribution.

”Don’t limit your challenges. Challenge your limits.”- these has always been my personal mission statement as it provides me the path for success and gives me the permission to say no to the things that are distractions.

I have been clear that we need to strengthen our skincare and healthcare products portfolios and pipeline as this will ultimately drive sustainable, long-term growth for the company.

Over the years from 2017 to 2019, we had set out our Research & Development (R&D) department where we continuously ensure products manufactured crossovers the importance of healthcare or skincare elements and technology. The overlapping between these two elements has never been more apparent and potentially trans-formative with the changes in this new era of indie beauty.
Our focus in 2018 and 2019 is to successfully produce and manufacture more than 200 quality products for our clients which bring significant benefits to the market demands, and to continue to maximize our current portfolio.

The ability to apply new technology across our R&D activities is creating a major opportunity for EDM Group. Given the momentum we are seeing in new products in the market, the operating performance improvements we are driving, we are increasingly confident in our ability to deliver our 2020 mission and vision.
In the coming 5 years, we will look into penetrating ASEAN Market including building up a “Halal-Hub” for 100 Halal brands with registered Intellectual Property. Not only are we able to bring Malaysian owned-brands out from Malaysia to other countries like Middle East, we are also able to produce more quality products that can fulfill the requirements of Halal and being recognized all over the world.

Looking ahead, listing on 1exchange will bring us a big step forward towards our main goal of being listed on the mainboard. With us being listed, we will be able to attract higher profile clients, which will highly enhance our profile and increase our brand visibility. We are focused on accelerating the execution of our growth strategy while continuing to build on the strength of our brand- create innovative and quality products to the communities in which we work, social and live.

I am proud to lead a company of people with a true affinity for sustainability and never limit themselves for challenges. The true enthusiasm in life is when I speak to my employees, we are able to cultivate deeper relationship and bring the business to a higher level. Over time, it’s this commitment from every corner of the company that will drive EDM Group forward to a better year in 2021, when we are able to demonstrate significant progress and build higher reputation and recognition in the industry. I am incredibly excited about this journey and truly believe the best of EDM Group is yet to come.

Datuk Seri Edmund Heng

Founding Director & CEO

EDM Group